Real Nutri Co
Real Nutri Co
Real Nutri Co
Brand Identity Development
Content Strategy
Website Launch
Social Media Growth
Client
Real Nuti Co
Client
Real Nuti Co
Client
Real Nuti Co
Year
2024
Year
2024
Year
2024
Industry
Food & Health
Industry
Food & Health
Industry
Food & Health
RealNutriCo set out to disrupt a centuries-old staple: rice. With its innovative high-protein rice, the brand aimed to challenge consumer assumptions and carve out a new space in the health and nutrition market. As their dedicated marketing partner, our mission was clear: build a powerful brand, create a digital presence, and drive meaningful consumer engagement—from zero.
The Challenge
The rice industry had remained unchanged for decades. Consumers didn’t just lack knowledge about healthier alternatives—they didn’t even know to ask.
RealNutriCo needed to:
Establish credibility in the health food sector
Educate a market unfamiliar with nutritious rice
Build demand for a product that challenged the norm
Objectives
Brand Awareness
Position RealNutriCo as a forward-thinking leader in nutritional innovation.Consumer Education
Break down complex nutritional information into simple, compelling messaging.Engagement & Community Growth
Build a loyal audience that trusts and advocates for the brand.
Target Audience
Health-conscious individuals
Fitness enthusiasts
Everyday consumers seeking healthier staples
Our Approach
Brand Identity Development
Crafted a modern visual identity with a distinctive logo, color palette, and typography
Defined a brand voice rooted in science but spoken with warmth and clarity
Created comprehensive brand guidelines to ensure consistency across platforms
Website Design & Development
Designed and developed a clean, mobile-first website focused on user experience
Structured product pages to highlight benefits of high-protein rice
Implemented SEO best practices to improve visibility and search rankings
Content Strategy
Produced educational blog posts comparing high-protein rice to traditional rice
Created infographic-style content that simplified complex nutritional data
Balanced science with accessible storytelling
Lifestyle & Recipe Inspiration
Showcased easy, healthy recipes featuring RealNutriCo’s rice
Collaborated with nutritionists and fitness influencers to build credibility
Used premium-quality food photography to elevate product appeal
Community Engagement
Ran interactive Q&A sessions, polls, and fitness challenges
Encouraged user-generated content using branded hashtags
Built a community that felt like a movement, not just a customer base
Social Media Strategy
Grew Instagram from zero to a thriving, engaged audience
Used a balanced content calendar: educational, inspirational, and promotional
Partnered with influencers to increase reach and credibility
Email Marketing Campaigns
Developed personalized email sequences for new and returning users
Delivered value-driven newsletters with recipes, tips, and updates
A/B tested content to optimize open and click-through rates
Search Engine Optimization (SEO)
Conducted keyword research for high-intent search terms
Optimized all website and blog content for organic discoverability
Improved technical SEO and built quality backlinks
The Challenge
The rice industry had remained unchanged for decades. Consumers didn’t just lack knowledge about healthier alternatives—they didn’t even know to ask.
RealNutriCo needed to:
Establish credibility in the health food sector
Educate a market unfamiliar with nutritious rice
Build demand for a product that challenged the norm
Objectives
Brand Awareness
Position RealNutriCo as a forward-thinking leader in nutritional innovation.Consumer Education
Break down complex nutritional information into simple, compelling messaging.Engagement & Community Growth
Build a loyal audience that trusts and advocates for the brand.
Target Audience
Health-conscious individuals
Fitness enthusiasts
Everyday consumers seeking healthier staples
Our Approach
Brand Identity Development
Crafted a modern visual identity with a distinctive logo, color palette, and typography
Defined a brand voice rooted in science but spoken with warmth and clarity
Created comprehensive brand guidelines to ensure consistency across platforms
Website Design & Development
Designed and developed a clean, mobile-first website focused on user experience
Structured product pages to highlight benefits of high-protein rice
Implemented SEO best practices to improve visibility and search rankings
Content Strategy
Produced educational blog posts comparing high-protein rice to traditional rice
Created infographic-style content that simplified complex nutritional data
Balanced science with accessible storytelling
Lifestyle & Recipe Inspiration
Showcased easy, healthy recipes featuring RealNutriCo’s rice
Collaborated with nutritionists and fitness influencers to build credibility
Used premium-quality food photography to elevate product appeal
Community Engagement
Ran interactive Q&A sessions, polls, and fitness challenges
Encouraged user-generated content using branded hashtags
Built a community that felt like a movement, not just a customer base
Social Media Strategy
Grew Instagram from zero to a thriving, engaged audience
Used a balanced content calendar: educational, inspirational, and promotional
Partnered with influencers to increase reach and credibility
Email Marketing Campaigns
Developed personalized email sequences for new and returning users
Delivered value-driven newsletters with recipes, tips, and updates
A/B tested content to optimize open and click-through rates
Search Engine Optimization (SEO)
Conducted keyword research for high-intent search terms
Optimized all website and blog content for organic discoverability
Improved technical SEO and built quality backlinks
Creative Direction
Aesthetic: Clean, modern, and health-focused
Fonts: Montserrat (Normal, Medium, Bold) and Birch CTT (Accents)
Color Palette:
Mint Green
Soft Beige
Deep Charcoal
Accent Orange
Results
Brand Recognition
Established RealNutriCo as a go-to brand for high-protein rice.
Social Media Growth
Doubled Instagram engagement and built an active follower base.
Website Traffic
Significant increase in organic visits through optimized content and SEO.
Community Engagement
Active participation in challenges, Q&As, and content sharing.
Conversion Rate Boost
Increased engagement led to higher conversion and customer retention. (Detailed metrics to be added.)
Conclusion
RealNutriCo didn’t just launch a new product—it sparked a shift in how people think about rice.
By blending smart branding, education, community-building, and digital strategy, we helped RealNutriCo move from zero to one—and laid the foundation for sustained growth.
Some brands start with a product. Some start with a mission. RealNutriCo started with a belief—and we helped them turn it into a movement.
Creative Direction
Aesthetic: Clean, modern, and health-focused
Fonts: Montserrat (Normal, Medium, Bold) and Birch CTT (Accents)
Color Palette:
Mint Green
Soft Beige
Deep Charcoal
Accent Orange
Results
Brand Recognition
Established RealNutriCo as a go-to brand for high-protein rice.
Social Media Growth
Doubled Instagram engagement and built an active follower base.
Website Traffic
Significant increase in organic visits through optimized content and SEO.
Community Engagement
Active participation in challenges, Q&As, and content sharing.
Conversion Rate Boost
Increased engagement led to higher conversion and customer retention. (Detailed metrics to be added.)
Conclusion
RealNutriCo didn’t just launch a new product—it sparked a shift in how people think about rice.
By blending smart branding, education, community-building, and digital strategy, we helped RealNutriCo move from zero to one—and laid the foundation for sustained growth.
Some brands start with a product. Some start with a mission. RealNutriCo started with a belief—and we helped them turn it into a movement.
Finding a good team who designs well is a difficult task in itself. And finding a team who designs well and understands the context so the design works well for your business is even more difficult. With Sketchy Designs, we've found this rare capability! It has worked pretty well for us till date, so highly recommend their services. Good luck to the team!
Achyuth Kumar
Founder, Real Nutri Co
Finding a good team who designs well is a difficult task in itself. And finding a team who designs well and understands the context so the design works well for your business is even more difficult. With Sketchy Designs, we've found this rare capability! It has worked pretty well for us till date, so highly recommend their services. Good luck to the team!
Achyuth Kumar
Founder, Real Nutri Co